ELLEN ROOF
About
Vintage Summer
Different version of logo in old TV

Social Media campaign for reopening of the Soul Club

Spring 2020 - The Soul Club is a cocktail and soul food (Tapas) bar in Ravenna, Italy. During my internship, I helped create a new corporate identity for the bar. To promote their reopening and show their new identity, I worked on a campaign for their social media accounts. With videos and photos, I showcased the vintage and summer feel of the Soul Club.

This work was done in collaboration with Ey Studio, Vicenza, Italy.


Logo Soul Club Logo Soul Club orange
Vintage Summer

For this campaign, I had gotten total creative freedom. I decided to go for a series of videos, in order to gain more experience in video editing.
To showcase the joyful atmosphere of the Soul Club, I went with a combination of bright colors and videos about summer. Since the bar’s interior is mostly vintage or secondhand, I incorporated some more vintage looking image. The videos were posted on Instagram and Facebook the weeks and days leading up to the opening.

This project has made me fall in love with video editing and made me develop my own style a bit more.


Instagram feed Soul Club
Heels and TV
Graduation Project
Website front
Website graphs
Website music players
Website Artist page
Website front
Website graphs
Website music players
Website Artist page


Ethics in Music Streaming

Fall/Winter 2020 - During this graduation year at Art Academy Minerva, we have to create our own project, about which we need to do (artistic) research and create an end result with. This year is roughly divided into two parts: two semesters. During the first semester, I had to write a paper about my topic and my position as a designer and during the second semester, I will create something around my topic.
For the first semester, I had set myself two goals; learn a new skill and pick a topic in which I don’t see a clear end result or product in (for example, in my head, picking the topic films, will almost always lead to making your own film as an end product). I decided to go with Spotify, a streaming platform and see how it (and streaming music in general) effects the world around it. The skill I wanted to learn was coding, since I thought turning my paper into a website was a nice challenge.

The end result is of the first semester is the website ‘Ethics in Music Streaming’.
Website Ethics in Music Streaming
Graduation Project

Before writing the paper, I started by doing a ton of research. After a while I figured out the main issues, which I can use for my end product.

Because of this project, I learned that I want to keep a philosophical approach in my design work, since it is something that interests me. Looking at the consequences of your design is very important.
Research mind map
Graduation Project
Collage
menu
Collage Post Malone
Photo Ellen in Spotify style
Collage


A glimpse of the visuals I’ve created for the website.

Summer Pack EP

Design proposal for Childish Gambino's Summer Pack EP

Winter 2018/2019 - One of the areas of graphic design I like a lot is the design in music. So, I decided I was going to do a (re)design of the artist Childish Gambino’s 'Summer Pack'. This EP contains two songs; ‘Feels like Summer’ and ‘Summertime Magic’. I set out to create a tour poster, two song covers and a CD booklet. I worked in a collage style, since Gambino’s work is so multifaceted.


booklet cover Childish Gambino
Summer Pack EP
research Childish Gambino
research Childish Gambino
research Childish Gambino


Like every other project I do, I started out with doing research. I made a mind map for both songs and wrote down everything that I could think of. I also looked at current trends in album art and searched for illustrations and collages in the style I wanted to go in.



Summer Pack EP
Song cover Childish Gambino proposal
Booklet for Childish Gambino
Girls sitting at pool illustration
Song cover Childish Gambino proposal
Childish Gambino poster
Making of the poster Childish Gambino
Childish Gambino website proposal


The feeling I get while listening to this EP is the feeling of sitting in the hot afternoon sun, while everything is moving slowly around you. To convey this, I worked with a lot of saturated colors and double layers, kind of like how you can see the hot air rising from asphalt.

The end result is a funky mix of illustration and collage.

Simplon's Ongehoord


Design for Ongehoord's January 2020 edition

Winter 2019/2020 - A poster, a facebook cover and website background for 'Ongehoord’, a monthly party organised by Simplon Poppodium, in Groningen, The Netherlands. This edition was the afterparty for Eurosonic Festival.

For this project, I had gotten total freedom in what I wanted to create. I decided to combine photography, projections and Photoshop editing to visualize the party’s vibrant atmosphere. Since the music played at the parties is a mix of a lot of different genres, I didn’t want to lean towards a specific genre and focused more on the VJ-ing done at the parties.


Ongehoord party
Simplon's Ongehoord

At first, I tried some more vibrant options, but later settled on a cleaner option (shown on the right). The image has three color versions, one of them is on the poster, one of them is on the Facebook event and the other is visible in the animation.

Ongehoord's Facebook event
Ongehoord gif
Old version poster Ongehoord
Old version poster Ongehoord
Old version poster Ongehoord
Ongehoord poster